Quorn - inspires to the joy of food and cooking
Quorn have been in the meat subsitute market for a long time and the brand needed an update that would fit today's trend better. We wanted to inspire today's non-vegetarians to cook more simple meat-free food. The design also needed to be more visible on the shelves and at the same time inspire to the joy of food and cooking.
Quorn got a new visual identity with an updated logotype. The packagings have more alert colors that attracts the the wider audience. Also the style of the food pictures are more modern and appetizing.
Degree projeckt in collaboration with Tobias Möller, Rasmus Erixon & William Sörqvist.