Hawaii Poké is a restaurant chain that serves the Hawaiian dish Poke. A new visual identity was create with an inspiration from the more organic part of Hawaii, where this is seen in the restaurant interior. The more playful part got to play a role in the graphic identity to create a contrast to the organic interior.
The pastel palette is inspired by the blue ocean and the typical Lei necklace braided in pink flowers. The pattern is also inspired by the ocean but also the shadows from the palms.
The identity can be seen on tshirts, menues, signage to fabrics and walls.