Djurskyddet (Animal Protection) felt they needed to update the graphic identity.
The logotype is built on two different typefaces, which symbolise the soft part of the organization but also the severity with what they do. The green palette represents the nature and give a softness to the brand. The pictograms are made in the same style as the first typeface seen in the logotype which creates a recognition when seeing them.
Submission the Young Lions 2017.